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The Alpbachtal becomes a green destination

With a large package of measures, the Alpbachtal is working its way to become a green destination and thus a pioneer in sustainable tourism. Green events, electric charging stations, voluntary emissions levies as a contribution from guests and the largest density of environmentally friendly businesses in Austria are on the broad agenda.

Sustainable tourism goes far beyond the topic of mobility.

Thanks to the Congress Centrum Alpbach (CCA) and its Green Meeting concept, the Alpbachtal destination has already been considered a pioneer for sustainable tourism for years. Now, this segment is to be further expanded. Representatives of the municipality of Alpbach, the tourism region and the congress centre gathered at the European Forum Alpbach to receive the eco-certifications from Federal Minister Leonore Gewessler in a ceremonial setting.

12 accommodation partners in the Alpbachtal received the Austrian Eco-label certificate. The Congress Centrum Alpbach was again certified as a Green Location and the European Forum Alpbach received the Green Meeting Certificate for the 2021 event. Other projects were also presented.

"The tourism region should have the highest density of environmentally certified accommodation partners in Austria," so Markus Kofler, the managing director of Alpbachtal Tourismus. Each of the almost 600 hosts in the region can become more involved in protecting the environment. Be it in the area of regional culinary fare, thermal refurbishment or electric charging stations.

"Our goal is to develop a regional overall concept for the establishment of a comprehensive charging infrastructure," says Kofler. The topic of sustainability is one of seven guidelines laid down in the branding process of the tourism region. By the end of the summer, the gaps for electric mobility are to be closed. Furthermore, according to Kofler, all Alpbachtal Tourism events are to be held as green events

As a partner of the Climate and Energy Model Region, or "KEM" for short, further projects are being promoted. According to Alpbach's mayor Markus Bischofer, these include better schedules and direct connections to public transport. "We will find and promote synergies between the municipality, the tourism association and the mountain lifts," says Markus Bischofer. As a first step, a climate protection officer will support the municipality in implementing the environmental certifications of further businesses.

Christine Margreiter, from Gästehaus Leirerhäusl, which has now been certified with the Austrian Eco-label, states. "We are committed to using resources sparingly, out of principle. The certification was a big step for us and the support from all sides was very reassuring".

Another KEM Alpbachtal project is currently in progress; the "Klimacent", in which CO2 levies will flow into regional climate projects. Voluntary levies from guests and the tourism association will be collected for regional climate funds. Local businesses and regional companies will be directly supported, for example in the expansion of photovoltaic systems.