Protection of Data Privacy

The responsible person (“controller” within the meaning of Art. 4 no. 7 GDPR) of the processing of your personal data (“personal data” within the meaning of Art. 4 no. 1 GDPR) is:

Tourismusverband Alpbachtal & Tiroler Seenland
Zentrum 1
A-6233 Kramsach/Tirol
Tel. +43 5337 21200
E-Mail: info@alpbachtal.at

Data protection officer:
We take the protection of personal data seriously and have appointed an external data protection officer for this purpose. Our data protection officer is MMag. Martin Zeppezauer, Thurnbichlweg 50, A-6353 Going am Wilden Kaiser (www.zepedes.com). You can contact our data protection officer at the email address martin@zepedes.com.

Purposes of the processing of personal data

The purposes of processing your personal data generally result from our business activities as a tourism organization: making our online offers available, processing customer inquiries / orders / bookings, accounting, communication with business partners and customers. Detailed information on the purposes of processing and, if necessary, further processing for other compatible purposes as well as the processed data categories can be found in the detailed descriptions of the individual data processing processes.

General categories of data

•    Personal master data (e.g., name, date of birth and age, address)
•    Contact details (e.g., email address, telephone number, fax number)
•    Communication data (time and content of communication)
•    Order or booking data (e.g., ordered goods or commissioned services and invoice data such as service period, payment method, invoice date, tax identification number ...)
•    Payment details (e.g., account number, credit card details)
•    Contract data (content of contracts of any kind)
•    Web usage data (e.g., server data, log files and cookies)
•    Identification numbers (e.g., identity card number, vehicle registration number ...)

Processing of special categories of personal data according to Art. 9 GDPR 

•    Health data (only if you have given us your explicit consent to process your order (e.g., mediation of a hotel specializing in guests with food intolerances or allergies))

Lawfulness of the processing of personal data

There is basically no obligation to provide the data for the data processing described in this data protection declaration. Failure to provide this data simply means that we cannot offer these services. The legal basis for the processing of your personal data, which is necessary for the fulfilment of a contract with you or an order from you to us, is Art. 6 (1) lit. b GDPR. Insofar as the processing of personal data is necessary on our part to fulfil a legal obligation (accounting obligation, bookkeeping obligation or other legal documentation obligations), Art. 6 (1) lit. c GDPR serves as the legal basis. If the processing of the data takes place in your own vital interest, the legal basis for the data processing is Art. 6 (1) lit. d GDPR. If we process your data to carry out the task assigned to us in the public interest (“sovereign action”), the legal basis is Art. 6 (1) lit. e GDPR. If processing is necessary to safeguard a legitimate interest of our company or a third party and your interests, fundamental rights and freedoms do not outweigh our interests, Art. 6 (1) lit. f GDPR (“legitimate interest”) serves as the legal basis for processing. In this case, we will also inform you about our legitimate interests. Unless we have any other legal basis explained above for the processing of personal data, we will ask for your consent to data processing, whereby in these cases we refer to Art. 6 (1) lit. a GDPR or in the case of the processing of special categories of data based on Art. 9 (2) lit. a GDPR as the legal basis. You can revoke this consent at any time free of charge without affecting the legality of the processing carried out on the basis of the consent until the revocation.
 

We process your personal data with the support of data processors who support us in providing our services. These data processors are through a corresponding agreement within the meaning of Art. 28 GDPR with us obliged to strictly protect your personal data and may not process your personal data for any purpose other than to provide our services. You can find out which data processors are involved in the detailed descriptions of the individual data processing processes.
Your personal data will be passed on to companies other than our data processors to typical economic service providers such as banks, tax consultants or auditors. Transfer of personal data to state institutions and authorities only takes place within the framework of mandatory national legal provisions.
Depending on your order (e.g., for bookings and inquiries), your personal data will only be transmitted to hotel partners or other tourist service providers (members of our organization) to the extent necessary to fulfil your order. The transmitted personal data vary depending on the service.

In principle, we process your personal data in the EU. If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if we use the services of our data processors or third parties, this will only take place if the requirements of Art. 44 ff. GDPR are available for the transfer to third countries: i.e. on the basis of special guarantees, such as the officially recognized determination of a data protection level corresponding to the EU or in compliance with officially recognized contractual obligations, the so-called "EU standard contractual clauses". If we rely on the EU standard contractual clauses as the legal basis for the transmission of your personal data, we will also check the admissibility of this data transmission as part of a comprehensive risk assessment. If we come to a negative result, we will not transfer these data without your explicit consent in accordance with Art. 49 (1) lit. a GDPR to a third country.

Data transfer to the USA

Through the services integrated in this website, Google Tag Manager, Google Analytics, Google Ads Conversion Tracking, Google Remarketing, Facebook Pixel, Pinterest Conversion Tracking, Google Maps, Snapengage and YouTube, your data will (at least in some cases) also be transferred to the USA. Authorities or secret services in the USA can access your data without giving you legal recourse. The ECJ has therefore determined that there is no sufficient level of data protection in the sense of Art. 44 to 50 GDPR for data transfers from the EU to the USA. For this reason, the legal basis for the use of this service is your express consent pursuant to Art. 49 (1) lit. a GDPR.

Your personal data will be deleted by us as soon as the purpose for which we collected your data no longer applies. Storage can also take place if we process the data for a purpose that is compatible with the original purpose. It can also take place if this is provided for by laws, ordinances or other provisions to which our company is subject.

We only collect your personal data from you and do not use any other data sources.

We do not use any automated decision-making or profiling processes that have a legal effect on you or that significantly affect you in a similar manner. With your consent, however, we will use your usage data to get to know your interests better and thus to be able to display information of interest to you or to be able to make you tailor-made offers or to be able to display corresponding information to you on third-party websites or social media platforms.

In principle, you have the right to information, correction, deletion and restriction of the processing of personal data in accordance with the GDPR. If the legal basis for the processing of your personal data is your consent or a contract concluded with you, you also have the right to data portability. You have the right to revoke any consent you may have given to the processing of your personal data. The lawfulness of the processing of your personal data up to the time of revocation is not affected by this. You have the right to object to the processing of your personal data for the purpose of direct marketing. In the event of an objection, your personal data will no longer be processed for the purpose of direct marketing. A detailed explanation of these rights can be found here in Chapter III.

Right of complaint
If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can complain to the competent supervisory authority. In Austria, this is the data protection authority (Wickenburggasse 8, 1080 Vienna, email: dsb@dsb.gv.at).

Server data

For technical reasons, based on the legal basis of § 165 (3) S 3 TKG 2021 (required for the operation of our website), the following data, which your internet browser transmits to us or to our web space provider, will be processed (so-called "server log files"):
•    Browser type and version
•    Operating system and device type used (e.g., desktop / mobile)
•    Website from which you are visiting us (referrer URL)
•    Website you visit
•    Date and time of your access
•    Your internet protocol address (IP address)
This data, which is anonymous to us, is stored separately from any personal data you may have provided and therefore does not allow us to draw any conclusions about a specific person. They are evaluated for statistical purposes in order to be able to optimize our website and our offers.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as B. Orders or inquiries that you send to us as the website operator, an SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http: //” to “https: //” or by the lock symbol in your browser line. If the SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.

Technical service providers

We create and edit the content of our website with the help of the following service provider. With this service provider we have concluded a corresponding agreement according to Art. 28 GDPR to process your data exclusively to the extent of our order:

• Technical Conception:
  Webagentur - elements.at New Media Solutions GmbH (Gusswerk Halle 6, Söllheimerstraße 16, A-5020 Salzburg). Further information can be found at: https://www.elements.at/de/datenschutzhinweise
• Webhosting:
  Hetzner Online GmbH (Industriestr. 25, D-91710 Gunzenhausen). Further information can be found at: https://www.hetzner.com/de/legal/privacy-policy/

Cookie Banner - Cookies on our website

Our website uses cookies, which help us to make our website more user-friendly and efficient for you, to carry out statistical analyses of the use of our website and also to show you content that is of interest to you on other websites. Cookies are small text files that are used to store information when visiting websites and are stored on the website visitor's computer. The legal basis for cookies, which are absolutely necessary for the proper operation of our website (e.g., shopping cart cookie), is § 165 (3) S 3 TKG 2021. Cookies that are not necessary for the function of our website (e.g., analysis or marketing cookies) are deactivated and will only be activated by your consent in accordance with Art 6 (1) lit. a GDPR in our cookie banner ("Accept"). By clicking on "Settings" you can activate or deactivate individual cookies or cookie groups. If you restrict the use of cookies on our website, you may no longer be able to use all functions of our website to their full extent. You can find detailed information about the cookies used on our website in our cookie banner.

Data transfer to the USA

Through the services integrated in this website, Google Tag Manager, Google Analytics, Google Ads Conversion Tracking, Google Remarketing, Facebook Pixel, Pinterest Conversion Tracking, Google Maps, Snapengage and YouTube, your data will (at least in some cases) also be transferred to the USA. Authorities or secret services in the USA can access your data without giving you legal recourse. The ECJ has therefore determined that there is no sufficient level of data protection in the sense of Art. 44 to 50 GDPR for data transfers from the EU to the USA. For this reason, the legal basis for the use of this service is your express consent pursuant to Art. 49 (1) lit. a GDPR.

Change the cookie settings in your web browser

How the web browser you are using handles cookies, e.g., which cookies are allowed or rejected, can be determined in the settings of your web browser. You can delete cookies already stored on your computer / device yourself at any time. Where exactly these settings are located depends on the respective web browser. Detailed information on this can be called up using the help function of the respective web browser.
In addition, it is possible to generally object to cookies and similar tracking technologies using the services listed below by setting your individual preferences - which technologies you want to allow for usage and interest-based advertising:
 

• European Interactive Digital Advertising Alliance (EDAA): https://www.youronlinechoices.com/de/praferenzmanagement/ 
• Network Advertising Initiative (NAI): 
  https://optout.networkadvertising.org/?c=1#!%2F 

Contact form and email

On our website, we offer you the option of contacting us by email and / or using a contact form. In this case, the information you provide will be processed for the purpose of processing your contact based on the legal basis of contract fulfilment in accordance with Art. 6 (1) lit. b GDPR. There is no legal or contractual obligation to provide this personal data. Failure to provide it simply means that you do not submit your request and we cannot process it. The data will only be passed on to third parties if this is stated on the website or in this data protection declaration or is necessary for the fulfilment of the contract or if this is required by statutory provisions. We only save your data for as long as is expedient for processing your inquiries or for any queries you may have.

Job applications

The contact details and application documents transmitted to us or to companies in our region in the course of a job application via the job portal on our website are processed exclusively internally by us or the companies in our region for the purpose of selecting suitable candidates for an employment relationship. There is no legal or contractual obligation to provide personal data. Failure to provide it simply means that you do not submit your request and we cannot process it. The personal data transmitted to us will be stored by us for a maximum of 6 months in accordance with the statutory provisions, and for a maximum of 2 years in the case of the applicant's express consent to keep the documents on record.

In our job portal we link to the website “HotelCareer” of the provider StepStone Deutschland GmbH (Völklinger Straße 1, D-40219 Düsseldorf). The further processing of your personal data lies with the person responsible iSd. Art 4 no. 7 GDPR StepStone Deutschland GmbH. Further information on HotelCareer's data protection can be found at:  https://www.hotelcareer.at/datenschutzerkl%C3%A4rung.

For the purpose of providing contractual services as well as their payment and execution in the context of online purchases, bookings and prospectus orders, we process your personal master data, contract and payment data and communication data (IP address and server log files) on the basis of the legal bases of Art. 6 (1) lit. b GDPR (fulfilment of the contract) as well as Art. 6 (1) lit. c GDPR (legal obligation for invoicing and archiving).
We store this data as long as the purpose requires it, statutory provisions provide for this (retention period of invoices according to § 132 BAO for 7 years; voucher orders until the expiry of the redemption period for 30 years) or we store this data on the basis of the legal basis of Art. 6 (1) lit. f GDPR (legitimate interest) to defend against possible liability claims. If you cancel the order process, we will save the data to clarify possible problems during the order process for 14 days.
There is no legal or contractual obligation to provide personal data. Failure to provide them simply means that we cannot process your bookings / orders.

Feratel DESKLINE online bookings, booking requests and brochure orders

For the processing of online bookings, brochure orders and inquiries, we process your personal data in order to be able to provide you with the booked services with the help of our service provider feratel Media Technologies AG (Maria-Theresien-Straße 8, A-6020 Innsbruck). For this purpose, we store and process inventory data, communication data, contract data, payment data of our customers, interested parties and other business partners. The processing takes place for the purpose of providing contractual services or for the fulfilment of pre-contractual services on the basis of the legal basis of Art. 6 para. 1 lit. b GDPR (booking processes, answering requests for quotations and sending brochures) as well as Art. 6 (1) lit. c GDPR (legally required retention periods of bookings or invoices). For this purpose, the data fields marked as required are required for the establishment and fulfilment of the contract. We disclose your personal data in the context of this data processing to third parties (hotel partners or other tourist service providers) on the basis of the legal basis of Art. 6 (1) lit. b GDPR (if it is necessary for the processing of a booking process), or on the basis of our legitimate interest according to Art. 6 (1) lit. f GDPR for the use of appropriate booking software. We have concluded a corresponding agreement with feratel in accordance with Art. 28 GDPR as a data processor, which ensures that your data is processed exclusively within the scope of our order. Further information on the data protection of feratel under: https://www.feratel.com/datenschutz.html. 

INCERT Gutscheinsystem und Merchandising Artikel

To process the order of holiday vouchers and merchandising articles, we use the system of the company INCERT eTourismus GmbH & Co KG (Leonfeldner Strasse 328, A-4040 Linz) as our data processor. It enables the automated sale of vouchers by means of "print@home" as well as the individual personalization of vouchers with dedications, designs and barcodes. For the processing of orders, the following information is required: title, first and last name, address, e-mail address.  We have concluded a corresponding agreement with the company INCERT in accordance with Art. 28 GDPR as a data processor, which ensures that your data is processed exclusively within the scope of our order. Further information on INCERT's data protection can be found at:
https://www.incert.at/en/data-protection/

Feratel Webshop

To process the order/booking of holiday vouchers, merchandising articles and tourist services, we use the system of feratel Media Technologies AG (Maria-Theresien-Straße 8, A-6020 Innsbruck) as our data processor. For the processing of orders/bookings the following information is required: salutation, first and last name, address, e-mail address. We have concluded a corresponding agreement with feratel in accordance with Art. 28 GDPR as a data processor, which ensures that your data is processed exclusively within the scope of our order. Further information on feratel's data protection can be found at:
https://www.feratel.com/en/privacy-policy.html.

External payment service providers

​​​​​​​To pay for the order processes / bookings, we use external payment service providers on the legal basis of Art. 6 (1) lit. b GDPR (fulfilment of the contract), via whose platforms you can make your payments. The payment data entered by you as part of the order (e.g., account numbers, credit card numbers including check digits, passwords / TANs, etc.) are processed exclusively by our payment service providers and are not visible to us. We only receive a confirmation of the payment made or information from our payment service providers that the payment could not be made. Further information on the data protection and terms and conditions of our payment service providers can be found at:
 

• Datatrans AG, Kreuzbühlstrasse 26, CH-8008 Zürich.
  Tel. +41 44 256 81 91
  E-Mail: info@datatrans.ch
  https://www.datatrans.ch/de/datenschutzbestimmungen/ 
• card complete Service Bank AG Lassallestraße 3, A-1020 Wien
  E-Mail: office@cardcomplete.com 
  https://www.cardcomplete.com/datenschutz/ 
• PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
  E-Mail: kundenbetreuung@paypal.com 
  https://www.paypal.com/myaccount/privacy/privacyhub?locale.x=de_AT 

Sale of Ski Juwel mountain railway tickets and adventure offers

For the sale of mountain railway tickets and adventure offers on the mountain, we link on our website to the online ticket shop of Alpbachtaler Bergbahnen GmbH & Co. KG – Schatzberg OG (Hnr. 311, A-6236 Alpbach). This link is integrated into our site using an HTML link. Clicking on the link opens a new window of the browser and the page of the online ticket shop Alpbachtaler Bergbahnen opens. The further processing of your personal data in the context of the purchase of mountain railway tickets is the responsibility of Alpbachtaler Bergbahnen GmbH & Co. KG – Schatzberg OG. Further information on the data protection of Alpbachtaler Bergbahnen GmbH & Co. KG – Schatzberg OG can be found at:
https://www.skijuwel.com/de/service/datenschutzerklaerung. 

Email newsletter (Numbirds)

On our website there is the possibility to register for our newsletter. The legal basis for sending the newsletter is your consent acc. Art. 6 (1) lit. a GDPR. The registration for our newsletter takes place in the so-called double opt-in procedure. This ensures that no one can log in with foreign e-mail addresses (e.g., with your email address). Your consent can be revoked at any time free of charge by clicking on the "unsubscribe link" at the end of each mailing. The legality of the data processing operations already carried out up to that point remains unaffected by the revocation. After unsubscribing your email address, we will store it for a period of 3 years on the basis of our legitimate interest (Art. 6 (1) lit. f GDPR) in order to obtain your original consent to be able to prove if necessary. To send out our newsletter, we use the service provider "NumBirds", a tool of NumBirds CRM GmbH (Brixnerstraße 3/3, A-6020 Innsbruck). With the help of NumBirds we can analyze our newsletter campaigns. When you open an email sent with the NumBirds newsletter tool, a connection is established with the NumBirds server. This allows us to determine whether a newsletter message has been opened and which links have been clicked on. The purpose of these analyses is to better adapt future newsletters to the interests of the recipients. In addition, technical information such as the time of retrieval, the IP address, browser type and operating system of the recipient are registered. In addition, we use information from some of our other systems such as our feratel booking system and feratel webshop which is connected to your email address, in order to be able to tailor your personalized newsletter even more individually to your interests. We have concluded a data processing agreement with NumBirds CRM GmbH according to Art. 28 GDPR to ensure that your data is only processed to the extent desired by us and permitted by you. General data protection information of NumBirds at:
https://www.sports-tourism.at/de-DE/datenschutz-cookies.

Digital holiday companion "sepp - my alpbachtal app"

For the use of our digital holiday companion PIA (Personal Interest Assistant), provided by our service provider feratel Media Technologies AG (Maria-Theresien-Straße 8, A-6020 Innsbruck), it is possible to register on our website via a terminal device (e.g., smartphone or PC) on the respective Progressive Web App (abbreviated PWA) of the Digital Holiday Companion on our website. With a registration or identification, the services of the Digital Holiday Companion can be used by the user. For the use of the information offers and the receipt of service offers of the operator, it is necessary to register by providing the e-mail address. In this context, we collect your name and e-mail address, the duration of the planned stay and the booked accommodation, insofar as this is necessary for the use of the offers of the digital concierge. In addition, cookies and web analysis tools collect and store data that provide information about your interest in products. We use this information for the purpose of advertising offered products through marketing campaigns of various kinds, such as sending a newsletter by email and short messages when activating the Digital Holiday Companion. The legal basis for this data processing is your consent in accordance with Art. 6 (1) lit a GDPR. You can revoke this consent at any time free of charge. The legality of the data processing operations already carried out up to that point remains unaffected by the revocation. There is no obligation to provide this data. If you do not want to provide this data, it will only mean that we will not be able to offer you this service. Your data will only be transferred to third parties if this is necessary for the processing of reservations. If the above data is changed and/or supplemented by you in the course of registration or identification, these supplemented/changed data will also be stored and processed. We only store your data for as long as this is necessary for the purpose or due to legal obligations on our part.   We have concluded a data processing agreement with feratel in accordance with Art. 28 GDPR, which ensures that your data is processed exclusively within the scope of our order. Further information on feratel's data protection can be found at:  https://www.feratel.com/datenschutz.html. 

Statistical Analyses of our Website

Google Tag Manager

We use the service of the provider Google Ireland Limited ("Google") (Gordon House, Barrow Street, Dublin 4, Ireland) to be able to manage website tags via a common tool of Google.  The Google Tag Manager tool itself (which implements the tags) is a domain that does not set cookies and does not collect any other personal data. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it will remain in place for all tracking tags   implemented with Google Tag Manager. Further information on Google's data protection   can be found at:  https://www.google.com/policies/privacy/.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider of this service is Google Ireland Limited ("Google") (Gordon House, Barrow Street, Dublin 4, Ireland). The legal basis for the use of this service is your consent in accordance with Art. 6 (1) lit a GDPR. Google Analytics uses cookies that are stored on the website visitor's computer and that enable an analysis of the use of our website by the site visitor. The information generated by the cookie about your use of our website is usually stored on European servers and only in exceptional cases transmitted to a Google server in the USA and stored there. We use Google Analytics with activated IP anonymization. This means that your IP address is usually shortened by Google within the European Union and only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by the corresponding browser as part of Google Analytics will not be merged with other Google data. On our behalf, Google will use the resulting information to evaluate the use of the website in order to compile reports on website activity. The collection by Google Analytics can be prevented by the site visitor adjusting the cookie settings for this website. The collection and storage of the IP address and the data generated by cookies can also be objected to at any time with effect for the future. The corresponding browser plugin can be downloaded and installed under the following link:  https://tools.google.com/dlpage/gaoptout. Further information on the use of data by Google, setting and objection options, can be found in Google's privacy policy (https://policies.google.com/privacy) as well as in the settings for the presentation of advertisements by Google (https://adssettings.google.com/authenticated).

Google Ads Conversion Tracking

Our website uses the service "GoogleAds Conversion Tracking" of the provider Google Ireland Ltd. (Gordon House, Barrow Street, Dublin 4, Ireland). When we place advertising ads on Google, we use so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking (storage period 30 days). This is how we recognize that you clicked on one of our ads and were redirected to our website. However, we do not receive any personal information, but only learn the total number of users who clicked on one of our ads and were redirected to our page with a conversion tracking tag. We use Google Ads Conversion Tracking on the legal basis of your consent (settings via our cookie banner) in accordance with Art. 6 (1) lit. a GDPR. Further information on the use of data by Google, setting and objection options, can be found in Google's privacy policy (https://policies.google.com/privacy) as well as in the settings for the presentation of advertisements by Google (https://adssettings.google.com/authenticated).

Mixpanel

On the legal basis of your consent according to Art. 6 (1) lit. a GDPR we have implemented the service "Mixpanel" of Mixpanel Inc. (405 Howard St, Floor 2, San Francisco, CA 94105, USA) to obtain statistics on the use of our website. Mixpanel places cookies on your browser, that record your user behavior on our website. This data is then analyzed by Mixpanel and forwarded to us. Mixpanel collects and stores usage data in pseudonymous profiles. These are not merged with personal data by us. This gives us insight into the way in which the website is used as a whole and we can then decide whether changes are necessary or useful, in particular to increase user-friendliness. If you wish to prevent the collection and use of usage data by Mixpanel, you can deactivate the service on the website https://mixpanel.com/optout/ by setting an opt-out cookie. For more information on Mixpanel's privacy policy, please visit: https://mixpanel.com/privacy/.
 

Google Remarketing

On the legal basis of your consent pursuant to Art. 6 (1) lit. a GDPR, our website uses the functions of "Google Analytics Remarketing" in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Ireland Ltd. (Gordon House, Barrow Street, Dublin 4, Ireland). This feature makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one device (e.g., mobile phone) can also be displayed on another of your devices (e.g., tablet or PC). If you have given your consent, Google will link your web and app browsing history to your Google Account for this purpose. In this way, the same personalized advertising messages can be displayed on every device on which you sign in with your Google Account. To support this feature, Google Analytics collects Google-authenticated user IDs, which are temporarily linked to our Google Analytics data to define and create audiences for cross-device advertising. You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising in your Google Account; follow this link here:
https://www.google.com/settings/ads/onweb/. The summary of the collected data in your Google Account takes place exclusively on the basis of your consent, which you can give or revoke with Google (Art. 6 (1) lit. a GDPR). Further information on Google's data protection can be found at:  https://www.google.com/policies/privacy/.

Facebook-Pixel

In order to place target group-directed advertisements on Facebook and to be able to track the actions of users after they have seen or clicked on a Facebook advertisement, we use the Facebook pixel of Meta Platforms Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland).  This allows us to display and evaluate or optimize our Facebook advertisements on Facebook that is of interest to you on Facebook with the data collected anonymously for us (we do not see any personal data of individual users, but only the overall effect). According to their data protection information, Facebook links this data to the Facebook account of Facebook users and can thus display content that corresponds to their interests. For specific information about how the Facebook pixel works, see the Facebook Help Center at:  https://de-de.facebook.com/business/help/651294705016616. You can make settings regarding usage-based advertising on Facebook yourself in your Facebook account:  https://www.facebook.com/settings?tab=ads. Further information can be found in Facebook's privacy policy at:  https://www.facebook.com/privacy/explanation.

Pinterest Tag (Pinterest Conversion Tracking)

In order to optimize our Pinterest campaigns and to measure their conversion (effectiveness), we set the Pinterest Tag (Pinterest Conversion Tracking Pixel) of Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland) on the legal basis of Art. 6 (1) lit. a GDPR (consent). This allows us to display advertisements of interest to our website visitors, who are also Pinterest members, on Pinterest. It also allows us to track the actions of Pinterest members after they have seen or clicked on one of our Pinterest ads. The following personal data is processed: information about the type of hardware and operating system used, its IP address, the time of access to our website, the type and content of the advertisements we place and the reaction to our advertisements.  These data are anonymous to us and do not allow us to draw any conclusions about the identity of the respective user. Pinterest may, according to its own information, connect this data to your Pinterest account and also use it for its own advertising purposes. For more information about Pinterest's privacy, visit: https://policy.pinterest.com/de/privacy-policy. Information on the individual setting of the data collected by Pinterest can be found at: https://help.pinterest.com/de/article/personalization-and-data

We use so-called "embedded" social media plug-ins (interfaces to social networks) on our website. When you call up individual pages of our website on which these plug-ins are embedded, connections to the servers of the respective plug-in providers can be established via software and data about your use of our website can be transmitted to their servers. In this way, we give you the opportunity to share our website content with others via social networks and, if necessary, we can provide you with the opportunity to share content with others via social networks. also display content of interest to you on these social networks. The legal basis for this data processing is your consent in accordance with Art. 6 (1) lit. a GDPR. We embedded these plug-ins via the Shariff solution embedded. As a result, direct contact between you and the social media platform is only established when you actively click on the button (HTML link). Information on the purpose and scope of the further processing and use of the data by the providers of the embedded social networks as well as further information according to Art. 13 and 14 GDPR can be found under the information links listed below. The following social networks are embedded in our website:

Social Media Aggregator walls.io

This website uses the social media aggregator walls.io. Walls.io  is a service of Walls.io GmbH (Schönbrunnerstraße 213/215, A-1120 Vienna). For more information on data processing by Walls.io, please refer to Walls.io's privacy policy at:
https://walls.io/privacy 

We integrate content or functions of third parties within our website. This always presupposes that the providers of this content or functions perceive the IP address of the users. Without the IP address, they would not be able to send the content to the browser of the respective user. The IP address is therefore required for the presentation of this content. We endeavor to use only such content whose respective providers use the IP address only for the delivery of the content. However, we have no influence on whether the third-party providers store the IP address, e.g., for statistical purposes. The legal basis for the use of these services, insofar as they are necessary for the functioning of our website, is our legitimate interest in accordance with Art. 6 (1) lit. f GDPR, otherwise your consent according to Art. 6 (1) lit a GDPR. Information on the purpose and scope of the further processing and use of the data by the providers of the embedded services/content as well as further information within the meaning of the Art. 13 and 14 GDPR can be found under the information links listed below. The following services/content are embedded in our website:

Google Maps

Our website uses the Google Maps service of the provider Google Ireland Ltd. (Gordon House, Barrow Street, Dublin 4, Ireland). This function makes it possible to display corresponding map material within our website. Your IP address as well as information about the browser version and language settings are transmitted to the servers of Google Ireland Ltd. According to Google's own information, the data is stored by Google for 1 year. There is a legitimate interest on our part within the meaning of the Art. 6 (1) lit. f GDPR for the use of Google Maps. Our legitimate interest lies in an appealing presentation of our online offer or the geographical presentation of the offers of our region. However, we only use Google Maps if you have given your consent. The legal basis for the processing of your data is therefore your consent in accordance with Art. 6 (1) lit. a GDPR. For more information about Google's privacy policy, please visit:
https://www.google.com/intl/de/policies/privacy/.

Outdooractive 

We use for the cartographic representation of tours (e.g., hiking tours, ski tours, bicycle and bike tours, etc.) the service "Outdoor Active" of Outdooractive GmbH & Co. KG (Missener Straße 18, D-87509 Immenstadt). For this purpose, the map material is loaded from the Server of Outdoor Active. The following data is transmitted to Outdoor Active:  the visited page of our website, the IP address of your device, content of the request, location data, operating system as well as language and version of the browser software. Outdoor Active uses cookies for the evaluation of your request, which are stored on your browser. The legal basis for the processing of your data is Art. 6 (1) lit. f GDPR (legitimate interest). Our legitimate interest consists in an appealing presentation of our online offer or the geographical presentation of the offers of our region. In the case of location data from mobile devices, the legal basis is your consent under Art. 6 (1) lit. a GDPR by releasing the transfer of location data on your mobile device.  Further information on Outdoor Active's data protection can be found at:
https://corporate.outdooractive.com/en/privacy-policy/?noredirect=en_US

YouTube

We integrate videos from the platform "YouTube" of the provider Google Ireland Ltd. (Gordon House, Barrow Street, Dublin 4, Ireland) in extended data protection mode. The implementation takes place on the legal basis of Art. 6 (1) lit. f GDPR, whereby our interest lies in the smooth integration of the videos and the thus appealing design of our website. However, we only use YouTube if you have given your consent. The legal basis for the processing of your data is therefore your consent in accordance with Art. 6 (1) lit. a GDPR, which you can revoke at any time for the future. When you visit a page in which we have embedded a YouTube video, a connection to the Google servers is established and the content is displayed on the website by notifying your browser. According to Google's information, in the extended data protection mode, your data (in particular which of our websites you have visited) as well as device-specific information including the IP address will only be transmitted to the YouTube server when you watch the video. In some cases, information is transmitted to the parent company Google Inc., based in the USA, to other Google companies and to external partners of Google, each of which may be located outside the European Union. By clicking on the video, you consent to this transmission. If you are logged in to Google at the same time, this information will be assigned to your Google member account. You can prevent this by logging out of your member account before visiting our website or by making individual settings in your Google account under the following link: https://adssettings.google.com/authenticated. Further information on YouTube's privacy policy can be found at: https://www.google.com/policies/privacy/.

Snapengage Live-Chat Tool

In order to provide you with direct contact and help on our website, we use the live chat tool "Snapengage" from SnapEngage LLC (1919 14th St., Suite 505, Boulder, CO 80302, USA). When the Snapengage widget is called, a connection to Snapengage's servers is established, with your IP address transmitted to Snapengage's server. In order to chat with us via Snapengage, no personal data needs to be provided by you. However, so-called session cookies are necessary to ensure the functionality of Snapengage. The legal basis for the use of Snapengage is your consent pursuant Art. 6 (1) lit. a GDPR. Further information on Snapengage's privacy policy can be found at:  https://help.snapengage.com/visitor-privacy-what-information-does-snapengage-gather-about-your-website-visitors/.

eKomi

In order to give you the opportunity to rate us and our services on our website, we use "eKomi", a tool of the provider eKomi, Ltd. (Markgrafenstraße 11, D-10969 Berlin). In the event that you use eKomi to evaluate us, your details will be transmitted to eKomi. Your IP address will also be transmitted to eKomi. After an audit by eKomi, your review will be published on our website and the eKomi website. Your optional name and e-mail address will   not be published. The legal basis for the processing of your personal data is your consent iSd. Art. 6 (1) lit. a GDPR.  Further information on eKomi's data protection can be found at:  https://www.ekomi.de/de/datenschutz/.

The contact data and application documents transmitted to us in the course of a job application will be processed by us exclusively internally for the purpose of selecting suitable candidates for an employment relationship. There is no legal or contractual obligation to provide the personal data. Failure to do so will only result in you not submitting your request and we will not be able to process it. The personal data transmitted in this way will be stored by us in accordance with the statutory provisions for a maximum of 6 months, in the case of the explicit consent of the applicant to keep the documents in evidence, for a maximum of 2 years.

In addition to our website, we maintain online presences within social networks and platforms (Facebook, Twitter, Pinterest, Instagram, LinkedIn, XING, TikTok, FlickR and YouTube) in order to communicate with customers and business partners and to connect to them via these networks to be able to inform about our services. Further data protection information can be found when you access our content on these platforms.

Your personal data provided for participation in our competitions (e-mail address, name, address) will be used by us exclusively to identify a winner, inform him of the prize and send him prizes. Your data will not be passed on to third parties. The legal basis for the processing of your personal data is the fulfilment of the contract in accordance with Article 6 (1) lit. b GDPR. There is no legal or contractual obligation to provide the personal data. Failure to provide the data will only result in you not being able to participate in the competition. Your data will be stored for the duration of the competition and – for the processing of any prizes and claims for damages – for a maximum of 3 years thereafter and then deleted. By participating, you also agree that your name will be published on our website as well as on our public social media channels in the event of winning.

Guest card system feratel

For the use of our regional guest card, we process your personal data (first name, last name, date of birth, period of stay and country of origin/postal code) with the help of our service provider feratel Media Technologies AG (Maria-Theresien-Straße 8, A-6020 Innsbruck) for the purpose of providing you with the advantages of the costfree guest card. Furthermore, it is necessary to store your usage data for the purpose of internal billing and to make it available to our service providers for the control of internal billing. The legal basis of the processing is your consent in accordance with Art. 6 (1) lit a GDPR, which you give us as part of your guest report in your accommodation establishment. You can revoke this consent at any time free of charge. Uses that have already been made remain unaffected for billing purposes. There is no legal or contractual obligation to provide the personal data. Failure to do so will only result in us not being able to provide you with the guest card. We have concluded a corresponding data processing agreement with feratel in accordance with Art. 28 GDPR as a data processor, which ensures that your data is processed exclusively within the scope of our order. Further information on feratels privacy policy can be found at:  https://www.feratel.com/datenschutz.html.

Wir bieten an öffentlichen Plätzen sowie in unseren Büroräumen ein frei zugängliches Besucher-WLAN. Um die Leistungen des Hotspots für Sie zu erbringen, ist die Verwendung von personenbezogenen Daten Ihres Endgerätes erforderlich. In dem Zusammenhang werden ggf. auch die MAC-Adressen (Media Access Control Adresse) von Endgeräten temporär gespeichert. Ferner werden wir ggf. Protokolldaten („Logfiles“) über Art und Umfang der Nutzung der Dienstleistungen für 7 Tage speichern. Diese Daten können nicht unmittelbar Ihrer Person, jedoch unmittelbar Ihrem benutzten Endgerät und damit auch mittelbar Ihrer Person zugeordnet werden. Zur Bereitstellung dieses Angebots nutzen wir die Dienste der IT-Innerebner GmbH („Freekey“) (Bundesstraße 25, A-6063 Innsbruck | Neu Rum) als unserem Auftragsverarbeiter. Wir haben mit unserem Auftragsverarbeiter eine entsprechende Vereinbarung gem. Art. 28 DSGVO abgeschlossen, die sicherstellt, dass Ihre Daten ausschließlich im Rahmen unseres Auftrags verarbeitet werden.

It is possible to register for events of different providers in our region in our information offices. For this purpose, we process your personal data (name, e-mail address and telephone number). This data will be processed by us on the basis of the legal basis of Art. 6 (1) lit. b GDPR (contract fulfilment/pre-contractual measures) and also passed on to the respective organizer. This data will be deleted or destroyed by us after the event.